top of page
strategist
So I spent an entire semester studying earworms...
Why? To become a better strategist of course.
Earworms = a catchy song or tune that runs continually through someone's mind
Some examples:(Listen at your own risk)
Or perhaps most famously
The Assignment: Find a problem the music industry is currently facing.
We discovered a research report that found earworms were interrupting people's sleep.
So we did our own research through focus groups, interviews, a survey, social listening, ethnography, and secondary research.
And we found that while people are experiencing earworms, they aren't consciously bothered by them.
Take a look at our findings if you're into data analysis like me.
We took this information, and created a campaign idea for Olly Vitamins.
The idea was that Olly Vitamins offered a product that could help combat the effects of earworms by positioning Olly as a simple and convenient addition to your morning routine.
Team (All Strategists):
Caroline Thomas
Judson Simpson
Cai Strachan
McCenzie Murphy
bottom of page