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MADRAS

Live Client Winner

A local boutique retailer in Richmond, Virginia came to us and asked for support elevating their online presence.  In the process, we found an opportunity to form a cohesive brand identity & update their social media strategy.


        INSIGHT                                                                                                

 Tastemakers want to discover singular products that match their one-of-a-kind personality.

Strategy: Position Madras as the boutique for tastemakers and women who strive to be the life of party. 

Consumer and Industry Research

Competitive Analysis

Social KPI Review

UPDATED BRAND IDENTITY

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Social Media Analysis and Strategy

The New New

Team

Izzy Pinson - Art Director
Lorna Graham - Art Director 
Moss Davis - Copywriter
Lawler Watkins - Creative Brand Manager
Caroline Thomas - Strategist

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