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strategist
MADRAS
Live Client Winner
A local boutique retailer in Richmond, Virginia came to us and asked for support elevating their online presence. In the process, we found an opportunity to form a cohesive brand identity & update their social media strategy.
INSIGHT
Tastemakers want to discover singular products that match their one-of-a-kind personality.



Strategy: Position Madras as the boutique for tastemakers and women who strive to be the life of party.
Consumer and Industry Research
Competitive Analysis
Social KPI Review
UPDATED BRAND IDENTITY





Social Media Analysis and Strategy



The New New


Team
Izzy Pinson - Art Director
Lorna Graham - Art Director
Moss Davis - Copywriter
Lawler Watkins - Creative Brand Manager
Caroline Thomas - Strategist
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